Trendy designs, ultra-comfy fit and high-quality material, Shoes are now defining the lifestyle of Millennials to Generation X, Y and Z. With a 4000-year-old history, the shoe industry has gone through massive, landslide changes to meet the needs of the shoe lovers. Your shoes are not just about giving your foot walking support; in fact, it has entirely redefined your walking experience.
Although, a Statista Survey shows that the most important trait people look for in a shoe product is its durability, it is far beyond then this one aspect. The rightly selected shoe defines your personality, carries your brand status and elevates your style.
But how would you decide the best shoe brand?
In this article, we have attempted to list down best top shoes brands of the world that are in constant battle to outdo each other in terms of innovation, comfort and style. This list can be very handy, if you are trying to purchase yourself a pair of trendy, athletic shoes or gifting it to your loved one.
Adidas, a Germany based company, is known for style, durability and comfort. This brand has successfully positioned itself as the first choice for athletes. Running champs call them the “running shoes.” Adidas’s founder, Adolf Dassler, gets the credit to the most innovations in the footwear industry. He was a cobbler himself which probably gave him the knowledge power to turn this around for the brand.
Their top brands like the Superstar, Stan Smith and Gazelle are the most famous brands under Adidas umbrella Brand. Hands down, Adidas is probably one of the best sports footwear brands in the world. One of the most important aspects of Adidas success in the US market is something that cannot be easily matched by its competitors. That is their highly competitive prices. They accomplish this by quickly sourcing the materials from the international market.
The most familiar brand of the 1990s lost its cool during 2000. They had to pay the price due to lack of focus on style and product advancement. But they seem to have turned the tables now. More recently, before doing celebrity endorsement and sports event sponsorship, they heavily invested on product R & D to revamp the entire brand persona.
Currently, Reebok has extended its customer focus by not just appealing to professional sportsman but by appealing to general fitness freaks and athletics. For example, their brand Crossfit appeals to men who are mainly fitness freaks, heavy weight lifters. Product features like rubber soles, Exoframe heels and transparent design makes it easy for power weight lifters with their routine workouts without hassle.
The younger brother of Mr Adolf Dassler (founder of Adidas), Mr Rudolf Dassler founded a German-headquartered PUMA in 1948. PUMA fought a long, hard battle with Adidas and other top brands before making its mark in the footwear industry. They have now comfortably positioned themselves as a trendy, athletic and casual footwear brand. Sports athletes love them too. In the upcoming Football world cup, top footballers will be seen wearing PUMA famous Evo power design.
PUMA, quite interestingly, used human psychology to create a unique advantage for their own. They knew that, just like T-shirt, caps and jacket, people might love customized shoes for themselves, for example a custom made patches on their favorite shoe brand. They created an online platform where customers can custom design their shoes before purchasing them.
Converse carries a strong brand identity among young Americans male and females alike. Founded in 1908 by Marquis Mills, Converse ruled the American shoe market for over a decade. But things were not the same in the past. They were not on the shopper’s list in 90’s but they came back strong in the 2010 and they don’t seem to look back anytime soon.
The brand is proud of their quality and trendy looks. Also, the brand is picking up momentum each passing year. Positive customer reviews have heavily contributed towards upward trend in sales for the brand. So, if you are in the mood of trendy, comfortable shoes follow a street fashion trend then watch out for converse shoes in stores.
Skechers promptly responded to recent athletic footwear trend in US and recorded fiscal year revenue of S$ 3.56 billion. This ranks them as one of the top athletic footwear brands in the United States. Now they are making their way to the top with their slow and strong growth and event competing with names like Adidas and Reebok.
Previously, Skechers was known to be appealing to Baby Boomers and Millenials. But they are slowly breaking into the younger market through collaborations with singers, celebrities or even retired athletes. They joined hands with Demi Lovato, Ringo Starr, Kelly Brook and Pete Rose who influence a large number of American young and adults.
6. Under Armour
Under Armour, Inc. (UA)is another top brand serving the huge athletic US Market. A much younger brand as compared to Adidas, Puma and Reebok, this brand is slowly and steadily finding its place in casual footwear market. The brand is competing with the big guns with its supreme quality material and unique sports-friendly design. At the same time they are not just the sports shoes. UA, through its unique use of fabric technology and innovation, has made sure that they equally appeal to fitness freaks as well. One of the very unique factors of Under Armour’s design is that they have a lot of white space available for custom design. For instance, you can buy a pair of under Armour and embed custom patches of your company, school or musical band through an embroidery digitizing service. This gives you the liberty to show your unique style statement in your branded athletic shoe.