Brand Profile Burberry
Brand Profile Burberry

Burberry is a British luxury fashion house that is rocking the fashion world for the last 163 years and it is still dominating the apparel industry with its range of clothing and fashion accessories. Today, Burberry is ranked among the most valuable fashion brands with a brand value of $4.7 billion, according to Statista.

It was launched in 1856 as a manufacturer of outdoor attire and later ventured into the fashion and clothing business and made clothes for people of all ages and tastes. It operates in every corner of the world under its labels and custom patches with its 475 stores which proves the influence of this fashion house on international fashion.

In our features of “Brand Profile”, we will take a look at the history of Burberry and its evolution as a world’s leading clothing and fashion brand:

1856: The Launch of Burberry

The year 1856 marks the birth of Burberry. It was established in Basingstoke, Hampshire, Englandby Thomas Burberrywho was a young boy at the time. The brand was founded to protect peoplefrom the harsh effects of British weather. For the next 14 years, it cemented itself as a strong business that makes the best outdoor attire.But the best from this brand is yet to come.

1879: Burberry Invents Gabardine

It was in 1879 when Burberry launches its most iconic clothing“gabardine.”It got the patent in 1888under the name of Burberry.The fabric was made primarily from wool and its texture was hardwearing, breathable and waterproof which make it a perfect attire for the outdoors.

The invention of gabardine led many companies to use this fabric in their outdoor outfits and it became a popular fabric for protecting peoplein the rain. Gabardine is known for its lightweight which makes it an apt piece of clothing to wear during extreme weather. It is still the chief materialfor making trench coat which is another best-selling clothing piece by Burberry.

1901: Burberry Gets Its First Logo

1901 was significant in history of Burberry since the brand got its first logo in the year. Burberry ran a crowdsourcingcontest to create the logo for its brand and it picked the Equestrian Knight logo which featured a jockey holding a shield and flag with the words “Prorsum” which means “forward” in English.It took eight years for Burberry to patent the logo for its brand.

The Equestrian Knight logo becamethe official brand identity of Burberry and it remained part of its branding for the major part of twentieth century until 1999 when it removed the word “Burberry’s” from it and changed it into “Burberry” which the company used in its logos and custom made patches.

1912: Burberry Designs Tielocken Coat

In 1912, Burberry designed the Tielocken Coat which was a precursor to the famous trench coat which the company later designed for the British soldiersduring World War I.Unlike a trench coat, it featured only a single strap and buckle along with a single button at the collar. The design of Tielocken Coat was instrumental in developing the trench coat.

1914: Burberry Designs Trench Coat

1914 is another landmark year in history of Burberry. World War I was in full swing and British soldiers needed lighter and more comfortable coats to fight the enemies from trenches. To cater to the needs of British army during wartime, Burberry invented trench coat which had many features that made it a functional clothing for the army personnel during the war.

It had epaulettes that were designed to hang army accessories like whistles and gloves. The D-rings in the coat were used to hold grenades. The gun flaps were added to give extra protection during combat.

It became a breakthrough product of the company and helped protect the British soldiersfromharsh weather conditions during World War I. Itlater became a famous protective outerwear for thewinters and people started buying trench coatsto shield themselves against extreme cold.

Circa 1920s: Burberry Introduces the Famous Burberry Check

Burberry unveiled its famous Burberry checkin 1920s that it used in its rainwear. It had a beige background and uses black, white and red as crossing lines. The tartan pattern is still visible in majority of clothing pieces of the company and distinguishes it from the other brands. Among its different clothing pieces, it is used as lining in the famous trench coat of this brand.

Custom Velcro Patches
Custom Velcro Patches

1965: The Sales of BurberryCoats Skyrockets

The business of Burberryreaches its zenith in 1965 and it became the leading exporter of coats from The Great Britain. The success of its business can be gauged from the fact that 1 out of 5 coats that were exported from England were made by Burberry. It was the beginning ofthe growinginfluence ofBurberry fashion house.

1990: Burberry Gets the Royal Warrant of Appointment from the Prince of Wales

In 1990, Burberry receives the prestigious grant for supplying apparel to British royalty. The grant is only served to the best businesses that monarchy loves to wear and Burberry was one of them. It proves the likeness of Burberry in the British army and authenticated the standing of this brand in the world of fashion.

1999: Burberry Introduces Its New Logo

Just before the turn of the millennium, Burberry unveiled its new logo and it changed its name from “Burberry’s” to “Burberry.” Later, the company also removed the Equestrian Knight and continued with its name as the wordmark of the company.

In 2018, Burberry launched the new logo that featured the wordmark and used “London England” under it. It got rave reviews from the critics and is considered among the best logos of Burberry.

2001: Burberry Appoints Christopher Bailey as Its Design Director

The year 2001 saw a change in the higher management of Burberry as the company appointed Christopher Bailey as its design director. The appointment of Christopher Bailey proved to be a pivotal turning in the history of Burberry and it reached new heights of success under its leadership. He retained the title until 2009 when he was replaced by Ricardo Tisciin in 2018 as Chief Creative Officer. This is an overview of the Burberry brand and showed the significant events in the history of this famous British brand. Keep reading to learn the history and evolution of famous fashion brands.

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