Branding an airline is a different ballgame than branding any other business. The most important job is designing the logo. But it Is not the same as creating a logo for an apparel company which puts it on its products that you see in your daily life.
It is also not like the patches (logos) that you see on customized garments. Good examples are denim jacket with custom back patches. Unlike these companies, an airlines logo is more visible and can be seen in any part of the world. It is also visible on the contact points between the company and clients, such as airport and kiosks placed in different cities.
In addition, an airline logo is also the most visible part of the uniform of the flight staff of an airline. In fact, a good logo can make a strong impact on the passengers and creates the right brand image in their eyes. In a nutshell, a good logo reflects positively on the overall brand of an airline.
This is why airline companies around the world hire the best design agencies to create their brand identities.Some airlines have the best logos in the business that worth a mention here:
Emirates is the flag-carrier of United Arab Emirates and the fourth largest airlines in the world. The branding is an integral part of the growing influence of this airlines in the world. The current logo of this airline was designed by Negus & Negus and they did a fantastic job.
The highlight of this logo is the red color which makes it look bright and lively. The name of the airline is written in Arabic calligraphy with its English equivalent under it. The new design gives an elegant look to the livery of this airline.
The flag-carrier of Australia, Qantas is one of the top airlines in the world and the largest airlines in Australia. The Kangaroo logo of this airline has been revamped five times since it was created in 1944. The first logo of the airline was inspired from the one cent penny of Australia.
The emblem has gone through several revamps since then. The last iteration was made in 2007 by Hans Hulsbosch of Hulsbosch Communications. The change was made to give a more contemporary look to the brand identity of Qantas. Then the logo again underwent a redesign in 2016 by Marc Newson.
The new design was a fresh change as it sees a wordmark without italics which looks better than the previous version. The fonts look amazing and the letter spacing is consistent with slight curves in the letters ‘A’ and ‘S’. The imagery of Kangaroo was also redesigned to give a neat and clean look to the logo.
American Airlines is the largest airline in the world in terms of fleet size, destinations and revenue. When an airline is the largest business in the world, there is a significant role of branding in its success and the story of American Airline is one such example.
Founded in 1926 as American Airways, it was founded when several small airlines were incorporated and named American Airlines. The livery of American Airlines always had the eagle as imagery. All through these years, the eagle remained an integral part of brand identity of this airline.
The only difference is the direction of Eagle’s face that kept changing from right to left and vice versa. In 2013, the company did an iteration in its brand identity and created a new logo which featured all the three core elements of the old classic logos of this company: eagle, star, and the alphabet ‘A.’ And we can say that it looks amazing to the eyes.
Koninklijke Luchtvaart Maatschappij or KLM is the oldest airline in the aviation business and it continues to compete as a strong contender in this competitive industry. The brand identity of KLM is a prominent factor in the long history of this international airline service.
The beauty of design in the logo of KLM airline is the simplicity in its design. Created by the maestro designer F. Henrion, the logo of KLM airline proves that there can’t be a better brand identity than a simple logo. The emblem features the four dots with a ‘+’ sign above it and a line below it. This imagery is symbolic of a royal crown.
For more than five decades, the company retained this logo with little iterations in 1991 and 2011. The current logo of this airline shows the iconic crown along with the wordmark ‘Royal Dutch Airlines’. This year marks the 100th anniversary of operations of this Dutch airline. We can expect that the company will give away some cool promo stuff like t-shirt with custom patches to celebrate this historic milestone in history of their business.
5.Swiss International Airlines
Swiss International Airlines is a new name of its preceding business Swissair that was ceased in 2002. It is so sad that an airline with such beautiful logo was shut down after major losses. Before the economic bubble of Swissair, it was a profitable airline and was the national flag-carrier of Switzerland. But the operations of this airlines were terminated in 2002 due to huge losses.
However, it was relaunched in the same year as Swiss International Airlines. The logo of the company was somehow similar to its predecessor with the iconic tail fin and the wordmark. The move was strategic to keep the airline alive in the eyes of its patrons who would travel by Swissair.
The tailfin logo is still visible on livery of Swiss International Airlines. The only difference is that the tailfin come before the wordmark.
The largest airline in Europe, Lufthansa has been dominating the sky since 1955. The airline has a large fleet that sports its famous livery. The logo of this airline is one of the most recognized brand identities in the aviation industry. Anyone who travel by air can instantly identify the livery of this airline.
The first logo of this German airline was designed in 1918 by Otto Firle. The emblem featured a flying crane which perfectly fits into the idea of an airliner. This logo has remained part of the Lufthansa’s corporate identity for almost a century and it still carries the legacy of this largest European airline.
An airline logo plays a key role in promoting an airline and creating its brand image. Since the logo of an airline is visible in every part of the world, it has to represent the ethos of that particular airline and this is where the skills of a designer comes into play. With this list of best airline logos, we pay tribute to the geniuses who created such excellent looking logos for these airlines.