Car logos are some of the most recognized symbols in the world. But unlike the custom patches that are made on a garment or plastic surfaces, the emblems of cars are produced on the metallic surfaces. So this makes it a trickier job for the creative team in an automobile company.
Mercedes, Ferrari, Lamborghini and Volkswagen are some of the brands that are known for their iconic emblems. These trademarks represent the supremacy, power and strength of these car manufacturers in the industry.
Here we will take a look at some of the most iconic car logos the world has ever seen:
One of the most valuable car brands in the world, the logo of Mercedes perfectly embodies the rule of this automotive company and preserves its rich history. The classic logo of Mercedes is a brainchild of Gottlieb Daimler who doodled it on a postcard that showed the map of his town. He mentioned to his wife that this symbol will become the face of Mercedes in future.
The original Mercedes logo was designed and registered in 1909. Since then, it has gone through minor iterations but retained its original shape. Today, the Mercedes logo has the iconic three-pointed star in metallic silver color with the name of the company written in “Corporate A Light” and it is loved as much by people today as it was loved in the past.
One of the top manufacturers of sports cars and SUVs, the logo of Ferrari stands for its supremacy in the car racing field. The emblem of Ferrari has an interesting back story. As the legend goes, the owner of the automobile company Enzo Ferrari visited the mother of Francesco Baracca who was an air force pilot in the Italian army.
The airplane of the pilot had the picture of a parsing horse on the fuselage. So when Enzo visited the mother of the pilot, she insisted him to use the horse on his cars. She thought that the horse would bring good luck to him. And as we know that the lady was absolutely right.
Today, the Ferrari logo is one of the most recognized logos in the world. The Ferrari logo uses the horse in a shield imagery with the colors green, white and red on top which is the colors of Italian flag.
There can’t be a better logo to justify the reign of Jaguar in luxury cars. The imagery of a jumping Jaguar represents the speed and power of the cars manufactured by this company. Jaguar was founded in 1922 as Swallow Sidecar which later changed into Jaguar Cars in 1945 and so did the logo of the company. This is when the imagery of jumping Jaguar was born and as we know it is one of the most recognized logos in automobile manufacturing industry.
The logo is used in silver metallic gray and black colors and the gradients are added to accentuate the beauty of the design. This emblem is used on the radiator grills and wheels of the Jaguar car and signifies the excellence of this automaker.
Lamborghini is another strong contender among the automakers of luxury sports cars. The logo of this company has a strong impact on its global recognition and its rule on the car racing field. Formula One drivers like Eddie Irvin and Mark Webber have won races with this car. They are also often seen driving a jaguar on road in their jackets with custom made patches. The logo of this car brand was designed by none other than Ferruccio Lamborghini who is also the founder of Lamborghini.
The logo of Lamborghini has a golden raging bull inside a black shield with the name inscribed in golden color. The use of bull inside the shield is inspired from the zodiac sign of Ferruccio Lamborghini who is a Taurean by birth.
Besides, the owner of the company had a fascination for bullfight and he also participated in the sport. So Ferruccio Lamborghini had strong reasons to make the bull a part of the logo. It is certainly one of the best car logos we’ve ever seen.
Audi is one of the leading manufacturers of luxury cars. The logo of this car company has stood the test of time and it still looks as exquisite as it would look in yesteryears. The logo of Audi symbolizes the merger of four automobile brands namely Horch, DKW, Audi and Wanderer. The famous four interlocking circles in the logo represent each of these companies.
The emblem of Audi has undergone little changes over the years. Among the many changes, the most noticeable is the removal of the name from the logo. The chrome silver color in logo exudes sophistication and elegance and it aptly fits to the aura of Audi cars.
Cadillac is named after the French explorer Antoine de la Mothe Cadillac who founded the city of Detroit. The logo of this world-class car company is inspired from the crest of the Cadillac family which Antoine de la Mothe Cadillac designed in 1687.
Since then it has gone through several changes. Today, it is one of the most recognized logos in automobile industry. The logo endured the last major change in 2000 and it did not change for more than a decade. In 2014, Cadillac removed the famous laurel wreath from the logo to give it a clean look.
The most noticeable design element in this logo are the color stripes that symbolize the different characteristics of this brand which are superiority (black), riches (gold), boldness (red), virtue (silver), and valor (blue).
This German car company is one of the largest automaker in the world in terms of revenue and its brand identity is an integral part of its phenomenal success. The first logo of Volkswagen was introduced at the time of its launch in 1937. It looked like a moving wings of a pedestal fan with the letters ‘V’ and ‘W’ inside a cog. The logo was in black with white spaces in between the designs elements.
The emblem was inspired from the Swastika of Nazi party which was ruled by Adolf Hitler. Interestingly, it was Adolf Hitler who initiated the idea of Volkswagen to give Germans an affordable car.
However, the first logo of Volkswagen was soon replaced by a new logo that didn’t have the wings. The second version was also changed after sometime. However, there were no major changes in the basic design of the logo and only the cog was replaced with a circle and the color was changed from black to white.
This logo remained part of corporate identity of Volkswagen for more than five decades without any major changes. In 2000, the logo was recreated in 3D design. It is currently the brand identity of Volkswagen and continues to inspire the patrons of this car manufacturer.
These are some of the best car logos the world has ever seen. People trust these brands for their logos since they stand for the integrity, history, and vision of their respective company.