T-shirt printing relies heavily on a good design. Without it, you run the risk of ruining a print and wasting your resources. Imagine you create an intricate design of logos or printed custom patches to use on a T-shirt. You spent a day making the design and doing all the nitty-gritty tweaking only to know that the design doesn’t fit the print area. That is a waste of time and money.
To make sure that you get an impeccable print, you first need to set things right from the start and design is when you first make an attempt to get an eye-popping print.
So here we are to help you avoid some of the common T-shirt design mistakes that can seriously affect your print and ruin your efforts.
1.Not Knowing Your Target Audience
Knowing your target audience is primary to create a print that can turn heads. When you are not aware of your target audience, you increase the chances of making a design that falls flat.
So even before you create sketches of your design, you need to sit down and think about your target audience. You need to take into consideration the taste of your target audience. This will include everything from color psychology and artistic taste of your audience to their social biases and cultural taboos. All these factors affect the perception of your artwork on your target audience and can make or break your design.
2.Not Considering the Size of Design
Sizing is equally an important factor when creating an artwork. A design which looks too big or too small on a T-shirt will make it look odd and will not create the desired effect. In addition, you need to consider the graphic elements in your artwork and the effect that you want to create on your target audience.
Big-sized logos and printed custom made patches on a T-shirt cannot look appealing on a cropped T-shirt. Similarly, a small imagery with big borders will not look attractive to the eyes.
Taking into consideration the size of your print area and the nature of your design, you should find a balanced sizing of your artwork that can help you convey the idea of your design without making it look weird.
3.Not Giving Much Attention to Typography
Typography is as much a part of a T-shirt design as any other graphic element. In fact, it is a single graphic element that can change the entire meaning and connotation of a design. Goof with typography and you will change the entire message of your T-shirt design.
To avoid this happening to you, you should invest your time in setting this important graphic element. Give plenty of time to typographical aspects of your design. Think about the different font styles and only choose one that aptly translates the tone of your message.
Don’t use more than three fonts as it can overcomplicate your design and the essence of your message might get lost in the hotchpotch of multiple fonts. Be wary of the font size and letter spacing and make use of proper font size and letter spacing so that the text looks legible to onlookers.
4.Not Keeping a Ratio Between Graphic Elements
A good design is about keeping a balanced composition between different graphic elements. Remember that a T-shirt design is created to draw attention to certain elements in that design and if you don’t keep a ratio between those graphic elements, then it can result in a design that will not convey the idea of your message.
To create a design that really pops, you need to keep a balance between imagery, fonts and colors. However, the ratio between all these graphic elements should be kept in accordance with the design effect that you want to create.
Therefore, you should keep a proportion among all the elements that you put on your design. The collective look of graphic elements should accentuate the major graphic elements in your artwork and should convey the main idea of your design.
5.Not Using High-Resolution Image
Using vague or pixelated images can spoil your entire design. To create a winning design, you need to create artwork using high-resolution images. Using a vector-based image can solve this issue as it can scale up to any size.
Whether you are creating a comic artwork or making a serious imagery on a T-shirt, the design should include only high-resolution images that are sharp enough to bring clarity to your design. If you are using a photo of an object, then you should scan it at a higher resolution to make it look clear and crispy. In a nutshell, you should use only highly crispy and sharp images that can justify the beauty of your design.
6.Using Wrong Colors or Too Many of Them
Colors play an important role in a design. They animate a design and give them a voice which is why they are crucial part of a design. To create an appealing design, you need to add relevant colors in your artwork that can stand for its overall character.
For example, you cannot create a subtle design using colors that are too loud or over-the-top. Similarly, comic graphics cannot use colors that lack the energy of a comic character. That is called color psychology. Besides, you should not use too many colors in a design as it will not only complicate the design but will also add to your budget. Unless you are using direct to garment (DTG) printing method, you should not use more than 2-3 colors.
7.Not Using a High-Quality T-Shirt Material
The material of your T-shirt is as much important to the outcome of your design as the design itself. Even when you create a really eye-popping design using all your resources, you cannot produce a vibrant print if you are using a low-quality T-shirt material.
A T-shirt material works just as a canvas works for a painter. A low-quality canvas cannot produce a lively print that can catch the eyes. To make your design look appealing and attractive, you should only use high-quality T-shirt material that can produce vibrant colors and design elements.
The design of your T-shirt factors into its overall look. It is a single thing that helps you convey the intended message to the onlookers. Avoiding the aforementioned issues can help you create a T-shirt design that work for you and get attention of the onlookers.