Trade shows have the power to boost any brand and increase its visibility. Trade shows are particularly beneficial for B2B businesses. According to a survey by Statista, B2B is the most powerful media strategy for promoting a business in the America. The source reveals that trade shows produced more than $12.8 billion dollars in revenue in 2016.
In an another survey by Statistsa, it is divulged that B2B market in the U.S was valued at $13.7 billion in 2016 and it is going to reach $16.8 billion by 2021. Taking into consideration the growing influence of trade shows in B2B industry, we can predict that it is going to be a big game-changer in future.
Still not convinced? Let’s take a look at some of the benefits of trade shows:
1.It Raises Brand Awareness
Trade shows can help you educate your existing customers and leads about your business. In addition, you can engage a number of other industry experts, vendors and businessmen to engage in your business who might become the second tier of people to promote your business through word-of-mouth publicity.
Remember that the more people know your business, the higher will it increase the visibility of your business and add to its credibility.
2.It Creates Your Brand Image
Trade shows invites thousands of people in a single podium. So there will be plenty of eyeballs that will fix on the brand name and corporate identity of your business. And if you position your brand strategically to those attendees, it can help you create the right personality of your brand.
By setting the right theme, positioning the booth strategically and sharing the right promo products with custom patches of your company, you can form a perfect brand image in front of your customers and leads.
3.It Can Generate Leads
Trade shows offer you a great opportunity to grow your customer base by attracting the many attendees who can become your future buyers. You can assign a dedicated sales team for this job who can pitch your products.
In addition, they can give away the brochures with a QR code that will redirect the leads to a subscription form of your website enter their email address and phone number. So you can pitch them about your current products or upcoming products. Eventually, you’ll have more people who want to buy from you.
4.You Can Make Good Sales
The majority of people who attend a trade show want to avail lucrative bargain deals. So this is your opportunity to sell out the products at a good rate. To achieve this goal, you will need a good sales team who can throw the best offer to the leads who attend your booth.
If you can prepare the team with right strategy and equip them with the right technological assistance, it will become easier for them to demonstrate the different features of your products and you will be able to get some good sales at the end of exhibition.
5.It Can Help You Create the Right Impression
The first impression always creates a mental note on the leads. With a trade show, you have that chance to put your best foot forward to convince your leads that you are the best. And you have plenty of resources to make that happen: space, money, workers and time.
All you need to do is make the right preparation. You need to set a theme of your show that the leads will instantly relate with. For example, if you are a fast food business, you can organize free luncheons serving the best meals from the menu.
Likewise, if you are an apparel manufacture then you can gift some free t-shirts with custom made patches of your company. You can celebrate the anniversary of your company or you can organize an important event. There are plenty of ways you can make a trade show special and etch the right image in minds of your leads.
6.It Allows You To Engage in One-On-One Engagement With Your Leads
Trade shows allow you to get into the psyche of your leads and learn about their preferences in real time. Unlike emailing or cold calling, a trade show brings your leads right in front of you which enables you to answer their questions and bust any myths about your products then and there.
You can make it even more organized and scientific by conducting a survey or running a contest where you can ask them questions regarding their choice of products. Their answers will provide you with vital information about their preferences and will make it easier for you to tweak your products according to their liking.
7.It Allows You Do a Competitor Analysis
Competitor analysis is a big part of success of a business. By assessing strengths and weaknesses of your competitors, you can make a better strategy to cope with the challenges of competition and keep yourself abreast of the changing trends within your specific industry.
In a trade show, you can observe the different aspects of marketing and sales of your competitors and learn the secrets that give an edge to your competitors. So the next time you set the goals of your business, you have the hard data to make the right business strategy.
A trade show has the potency to take your brand to the next level. With a right strategy and a brilliant team, you can rock a trade show and let your brand increase its outreach.