Custom Patches Backing Option, Turnaround Time, Cost, and other details

How long have you been in this embroidery business?

We are in the custom embroidery business since Aug 2008. We make custom patches with all imprinting methods like embroidery, dye sublimation, and woven. We do all custom work; so have us make your own patch.

Where are you located? Can I visit your embroidery facility?

We are a registered limited liability company in the state of Texas. We have an overseas manufacturing unit. Our business federal tax ID can be provided upon request.

Mailing address:

Excellent Custom Patches

10685-B Hazelhurst Dr. Suite 13006

Houston, TX 77043


This is just a mailing address; there is no embroidery facility.

Factory address:

R-255, Area i, Sector 35-D Korangi no 5

Karachi, Sindh 74900 Pakistan

What is your maximum capacity?

We have 12 20-head Barudan embroidery machines. We produce 5,200 iron on embroidered patches per day, 116,160 custom embroidered patches in a month. We also have more sources to make more custom patches. Please tell us your order quantity and we will accommodate your order for custom iron on patches, easily. Hire us make your own patch order in any quantities.

What are your products and services?

Custom Patches, Name Tapes/Name Patches, Embroidered Patches, Custom Velcro Patches Custom Embroidered Patches, Custom Patches for Hats, Iron on Embroidered Patches, Custom Iron on Patches, Custom Velcro Patches, and Custom Made Patches.

Do you do direct embroidery on caps/shirts?

No, we do not do direct embroidery on caps / shirts. We make custom embroidery patches with iron on backing. These iron on patches can be applied on caps / shirts by using a heat-press machine. A sewing machine is used to sew the soft side of the Velcro for Custom Velcro Patches


Do you apply/stitch embroidered patches on the caps/shirts?

At this time, we only provide the custom patches for hats, shirts, bags, and other clothing articles; we are not providing patches attaching or sewing service. You can easily find a sewing service provide to attach your iron on embroidered patches.

Is this a local American business or a foreign company?

We are a registered limited liability company in the state of Texas. We have an overseas manufacturing unit. We receive our payments in our domestic bank accounts; we receive the traditional bank checks as well as the modern eChecks. Our federal tax ID can be provided upon request. You can also check public records to verify our business registration.

We have our factory in Karachi, Pakistan. We produce iron on embroidered patches, printed patches, and embroidered key chains in our Karachi factory. Woven labels (custom clothing labels), and woven patches are made in China.

How long will you take to answer my price quote request?

When we receive a logo for a price quote for custom made patches, we make an embroidery file for that logo first. This process called embroidery digitizing or logo digitizing. That digitized embroidery file tells us the stitch-count that is our key factor to calculate the cost. We also send a digital mockup or virtual sample image with the price quote. We usually take up to 24 hours to prepare an accurate price quote.

We send price quotes for custom clothing labels and iron on clothing labels in a few hours.

Do you offer special prices to distributors of PPAI, ASI, and SAGE?

Yes, we offer a 30% discount on embroidered patches and printed patches. To avail this discount, you must be an ASI, SAGE, PPAI distributor, or a local retailer in any of the 50 states.

You can avail this discount if you are going to sell these patches to one of your customers.

Note: This special discount is not available on custom clothing labels (custom woven labels) and iron on clothing labels.

What are your payment terms?

We get paid 100% upfront (in advance) We use PayPal to receive our payments; PayPal offers “buyers’ protection” if anything goes wrong, PayPal investigates and protects the buyer from any fraud.

So, if you make the payment through PayPal, you will be protected by PayPal.

Can I order custom patches on account (on credit) / net 30?

We do not offer net 30 to any of our customers. We get paid 100% upfront (in advance) We use PayPal to receive our payments; PayPal offers “buyers’ protection” if anything goes wrong, PayPal investigates and protects the buyer from any fraud.

How can you help me save money?

We help our customers by using the stitch-count base pricing method for custom made patches. So,

  • We charge based on the stitches not the size of the logo for embroidered patches
  • We use as fewer stitches as possible to keep embroidered patches cost low
  • We do not charge anything to ship custom patches and clothing labels worldwide
  • We provide free embroidery digitizing or logo digitizing for embroidered patches
  • We provide a free real embroidered sample for approval for embroidered patches
  • We offer special discounts on custom made patches to SAGE, ASI, and PPAI members*
  • We also offer special discount custom made patches to registered resellers*

*This special discount is not available on custom clothing labels (custom woven labels) and iron on clothing labels.

Do you mind if I request to make changes to my logo?

No, we are happy to help our customers; you can ask us to make changes until you are fully satisfied with your logo for custom embroidered patches. We can make unlimited revisions before the approval process; once you approve the sample for custom made patches by signing the approval form, no further changes can be made in your logo for custom patches for hats.

Please send as much details as possible when you send your query for iron on clothing labels and custom woven labels. We will make a digital mockup before producing a real sample. Any changes made after this step would cost you additionally. In this case, we would make another sample for your approval but we have to pay the additional fee to our clothing label maker.

Can I use my own FedEx/DHL/UPS/USPS account to save shipping costs?

No, it is because we do not charge anything for shipping.

How can I cancel my order for custom patches?

Can you give me a reason for that? Do you need any changes to the logo or anything?

 We have done the digitizing and made a sample for you; now if you cancel this order, you need to pay the design setup cost that is $30.

We will adjust the fee and refund the rest.

($30 for small logo, $60 for medium, $120 for large, and $160 for extra large)

How do you calculate the cost of embroidered patches?

Unlike various other embroidery services, we make use of the stitch-count based rates technique. It makes lots of sense when you make use “pay as you go” rates calculator. Dimension based prices are, in some cases, excessive for an easy logo. The variety of stitches differs logo to logo; a 3″ round logo with 100% covered with stitches might have 15,000 to 25,000 stitches.

So, how do our rivals (the various other custom embroidery firms) compute the price? Do you believe they (custom patch maker) would base the cost on 15,000 stitches?

Not! They constantly base their prices on the greater stitch-count.

Do you guys charge a fee to ship custom made patches?

No, we do not charge. Unlike any other custom patch maker, we constantly utilize DHL or FedEx to shipment custom patches for hats to our customers in the United States, Canada, the UK, Australia, Germany, France, as well as other nations. We do not charge any single cent for the specific shipping. DHL/FedEx supplies in 3-4 days in the United States, Canada, Australia, Japan, and also the nations located in Western Europe. The delivery time is around a week for Eastern Europe, South Korea, and also other countries.

Please note that Excellent Custom Patches is not responsible for any type of import responsibilities or taxes enforced by your tax authority or local customs dept.

Can you guys dispatch 100 custom embroidered patches in 3 days? If so, is there any additional fee?

Yes, we offer SUPER-RUSH delivery option. We can make and dispatch around 200 custom embroidered patches if the logo has 15,000 to 20,000 stitches.

Note: We cannot produce large quantities of custom patches orders in 3 days. We do not offer rush service for woven patches and clothing labels / woven labels.

Can you make a real custom patch sample for my price quote?

Yes, we love to do that for you. We digitize all logo designs and after that materialize samples for each and every patch price quote. We do not charge for making an actual stitched patch example/ published patch example. Making an actual sample free of cost is not offered by any other custom patch maker.

Do you offer fire retardant patches?


People also called “FR embroidered patches” these are made with a special FR thread. This thread is Oeko-Tex certified and 100% Aramid, which has Nomex branded fibers that come from DuPont. It is a thread that was specially designed for use in aeronautics, fire and safety, motorsports, and other industries with specific safety standards.


Because of all these things, FR patches are incredibly expensive. They should be used only in situations where safety is a primary concern.

What backing or attachment options are available for custom embroidered patches, printed patches, and woven patches?

We can use Velcro, Iron on, or Adhesive backing with the patches.

To make sew on patches, we do not add anything special but the regular stabilizer only.

What backing or attachment options are available for woven labels?

All woven labels are attached by a sewing machine. So, we do not add anything like Velcro or iron on backing with the clothing labels.

What border options are available for embroidered patches, printed patches, and woven patches?

We can add a hot-cut border and the merrowed border to the embroidered patches and printed patches. For the woven patches, there is just one border option that is the merrow border.

What fold options are available for woven labels?

The following are the common fold method for custom clothing labels:

Center fold – sew on top

Center fold – sew on left

End fold – sew on left and right

Loop fold – sew on top

Manhattan fold

Mitre fold

Die-cut / Laser cut

Our clothing label maker uses these terms for fold, but you may heard some other terms for the same fold.

Do you charge an additional cost for Velcro or Iron on backing?

Yes, we charge an additional cost for the Velcro backing but the iron on backing is free.

Can you use metallic thread or any other special thread?

Yes, we can use any type of embroidery thread and material including metallic and FR thread. There is an additional cost for the special thread and material.

How do you match thread colors? Should I send you PMS color codes or Madeira color codes?

It would be much easier if you send Madeira thread codes; alternatively, you can give us PMS color codes for your custom made patches order.

Colors on a display constantly various than the ones on the PMS * shade book; matching PMS publication colors with on-screen colors does not work. The only way to match the shades specifically, 100%, is using a physical PMS shade publication. If you are making use of a PDF PMS color book, you are accepting the distinction in shades, slightly. To avoid this difference, all embroidery services and manufacturers of custom clothing labels utilize PMS.

When we make custom patches, we match any type of thread or fabric shades with the offered PMS shade codes completely free. It assists our consumers to buy the exact thread or fabric colors they need for a task. For background material, we utilize dye sublimation technique to match the required PMS color. We always try to match as close as possible yet remember that Pantone has over 3,000 colors. Madeira, the biggest embroidery thread brand name, has around 500 thread shades. So, there is one thread color for 6 Pantone colors.

What is the difference between demask, taffeta, and satin labels?

Custom woven clothing labels add a feeling of quality and durability to your clothing. They have a timeless look that more modern labels lack, and work well with a wide range of materials. When designing your custom woven labels, there is a range of materials you can choose for the label itself. Here is a quick guide to the most commonly available types of material for woven fabric labels for clothing:

Damask: Damask has a slightly shiny, reflective look and is the most common material for woven labels. This synthetic material has a tight weave, allows for great detail, and is soft and pliable. These labels are durable, easy to sew on, and don’t usually irritate your clients’ skin.

Satin: Satin woven labels are much shinier and softer than damask labels. They have a delicate, luxurious feel to them, and tend to be the prettiest-appearing labels. They tend to be slightly stiffer than the other labels, and often have a lower thread count, but they are less irritating to the skin than the other two materials.

Taffeta: Taffeta has a dull look to it, and has a medium thread count that numbers between Damask, which has a higher count, and satin, which has a lower count. This material tends to be pliable and durable and is often the most cost-effective option of the three. You most often find these labels on canvas, bags or other items where it will be exposed to rougher use than daily use garments. 

What is the difference between adhesive and iron on?

Adhesive backing (Peel and Stick) VS Iron on backing (Heat Seal)

Adhesive: These are two different types of attachment methods; we call adhesive backing that has a sticky surface like a sticker. You can apply a patch with this backing without a heat-press machine; just peel and stick. Some people call this backing “peel and stick” just because of the way it works.

Iron on: Whereas, the iron on backing also called heat seal backing needs an iron or a heat press machine to apply. A patch with this backing has a thin layer of “dried” glue that melts and sticks the surface during the application process.

Now, please tell us which of these backings would you like with your patches?

How to find a Pantone (PMS) color code for my artwork

Please go to

Enter a Pantone Color Name or Number

You will see lots of shades or variations for your required color; select a color number with the letter “C” at the end. It means “coated” one of Pantone physical books. We use that book to match PMS colors.

Note: On-screen digital color simulations do not match the physical Pantone Color Standards. Refer to Pantone Color publications to obtain actual physical color standards.

How to know if a patch/label is Made in the US?

Many suppliers claim themselves as “US manufacturers” but they are not. They are just registered in the US and can show you their company forming certificates, utility bills, W-9 forms, and other docs, but those documents do not prove that they have any manufacturing units in the US.

Many US companies sell non-US products as “US-made products” So, how do they do that? They receive patches/labels at their US address from overseas; the second step is packing the patches/labels and forward to the buyers. Since the packages are delivered from inside the US, the buyers think they have US-made patches/labels.

We think the only way to verify if a supplier has a manufacturing unit in the US is an invoice from a local vendor. Ask them to show you some invoices/sales receipts from the local vendors from who they buy patches/labels material like thread, yarn, fabric, embroidery supplies, printing supplies, and anything that can prove that they are buying from the local vendors.

Do you charge a fee to make a sample for embroidered patches, printed patches, woven patches or woven labels before placing an order?

We produce samples for embroidered patches and printed patches for free, but we charge a (refundable) fee of $30 for woven patches and labels.

We email high-resolution sample images. If you need the physical sample on your hand, then you need to pay the DHL express shipping (non-refundable) fee of $25.

What is your regular turnaround time for embroidered patches?

Our regular turnaround is:

10-12 business days for up to 500 patches with up to 20K stitches.

20-25 business days for 1000 to 3000 patches with up to 20K stitches.

35-45 business days for 4000 to 10,000 patches with up to 20K stitches. 

Rush 4-5-day turnaround at 50% additional cost for up to 200 patches with up to 20K stitches.

Super Rush 2-3-day turnaround at 100% additional cost for up to 200 patches with up to 20K stitches.

For Samples – We need one/two business day(s) to prepare a sample for embroidered patches or printed patches.

*The above-mentioned turnaroundtime is calculated after getting the signed approval.

*We use DHL that takes 3-4 days to deliver; sometimes, they take more than 3-4 days.

What is your regular turnaround time for woven patches and woven labels?

Our regular turnaround is:

2-3 weeks for up to 5000 woven labels.

3-4 weeks for 5000 to 10,000 woven labels.


2-3 weeks for up to 1000 woven patches.

3-4 weeks for 1000 to 5,000 woven patches.

4-5 weeks for 5000 to 10,000 woven patches.

For Samples – We need five business days to prepare a sample for woven patches or woven labels.

*The above-mentioned turnaroundtime is calculated after getting the signed approval.

*We use DHL that takes 3-4 days to deliver; sometimes, they take more than 3-4 days.

Can you match thread colors from my existing embroidered patches?

We may not be able to match the thread colors from your existing embroidered patches; please give us PMS color codes or Madeira color codes for each color. We can match PMS colors as close as possible; please help us matching them.

Colors on your screen always differ than the ones in the PMS book. Please do not match PMS book colors with your screen’s colors. The only way to match the colors exactly, 100%, is using a physical PMS book. If you are using a PDF PMS color book, you are accepting the difference in colors, slightly.

Can you match my existing embroidered logo?

It is difficult to match an existing embroidered logo. There are three main reasons why it is difficult.

  1. The difference in digitizing, no one can digitize exactly the same someone has done already.
  1. The difference in machines, each machine has its own settings. Tajima has a different quality than Barudan, so do the others.
  1. The difference in the way of operating the machine, everyone has his/her own settings, e.g. tension settings, bobbin thread settings, column width settings, and so on.

In other words, matching an existing embroidered logo is as difficult as matching one’s signature. It is possible but takes time and effort.

Hope you understand and will not expect us to match it 100%.

What is your order minimum quantity or MOQ for embroidered patches?

Our order minimum quantity for embroidered patches is 1.

What is your order minimum quantity or MOQ for printed patches?

Our order minimum quantity for printed patches is 1.

What is your order minimum quantity or MOQ for woven patches?

Our order minimum quantity for woven patches is 50.

What is your order minimum quantity or MOQ for woven labels?

Our order minimum quantity for woven labels is 100.

What is the difference between a patch and an applique

Patch vs. Applique

When we say “iron on appliques / Velcro appliques” it exactly means “iron on/Velcro patches”

They are pieces of cloth with a logo / text embroidered / printed, and with finished border. They can have an iron on backing, Velcro backing, or adhesive backing; they can also be applied by a sewing machine. Patches/appliques applied by sewing called “sew on patches/sew on applique”.

Patch vs. A filled logo with stitches

In an embroidery design, when we need to cover a large area/background with another color, we have two ways to do that: The first is to use a piece of cloth (called applique) and place in that area/background and cover its edges with a satin-stitch border; the second option is to fill that area/background with stitches. This method needs lots of stitches and costs more than the first one.

A design done as a patch can also have an applique inside it to save the stitches/cost. 

Do you charge a fee for design setup (embroidery digitizing / logo digitizing)?

Transforming an artwork (a logo photo) to an embroidery data file called embroidery digitizing or logo digitizing. We do not charge to digitize a logo for custom embroidered patches. The actual worth for this solution is around $30 for the small logo designs and $150 for coat/jacket back logo designs, however, we do it for free!

However, name tapes or name patches ordered in a short quantity like one or two. In this case, we charge $29 for 1 unique name embroidered patch with Iron on backing. We need a unique embroidery file for each name tapes.

Please place an order for custom Velcro patches and see what we do. Any other custom patch manufacturer would charge for this job, but we don’t.

Do you charge a fee for logo artwork creation / logo artwork modification?

All logo designs are not good for embroidery; some logos have too many little information, lays out, letters, as well as gradient impacts. These kinds of logos are not “embroidery-friendly” We simply artworks to make them “embroidery-friendly”. Please keep in mind that we additionally have an embroidery digitizing business; that is why we are good at the artwork alteration. You might not discover a custom patch maker with this feature at the small cost.

What are dye sublimation patches and when do you suggest using printed patches (dye sublimated patches) instead of embroidered patches?

Printed patches also called “dye sublimated patches” are so prominent nowadays; they conserve your money and time. If your logo has a great deal of tiny lettering as well as information, printed spots is the very best option to choose from. A logo design with tons of shades is not possible for needlework. The latest needlework makers have 15 needles; so, we can make a logo in 15 shades optimum, but in the full-color sublimation approach, there is no limit of shades.


When do you suggest using woven patches instead of embroidered patches?

Woven patches are one more fantastic alternative to decorate a shirt, cap, or coat. When we can not put even more information in a small-sized embroidered patch, we go with custom-made woven patches. We provide woven labels and also woven patches at affordable tariff. They are really light-weight. We can make woven patches and woven tags in 8 thread shades optimum. If your logo design has greater than 8 thread colors, you must consider our printed patches instead. Our customized woven patches include the merrow border.

What is the difference between woven labels, clothing labels, and woven patches?

Woven labels or clothing labels are the same things. The woven labels usually have no border or backing. These clothing labels are attached inside the clothing using a sewing machine.

When we add a merrowed border to the woven labels they become woven patches. They also have iron on backing or Velcro backing. These woven patches are attached outside the clothing by one of those backing methods.