Promo products have become an integral part of the businesses who want to thrive on subliminal advertising. For the non-technical fellows who doesn’t know the term “subliminal advertising”, let me tell you that it is a form of advertising that seeks attention of people beyond their conscious mind. So when a brand gives away promo products, it calls to that part of the mind of their target audience.
Half of the year has gone past and we are now in the second half of 2019. So we can now analyze the best promo products that are gaining traction in the audience. Last year saw a rise in tech promo products and this year also sees a growing trend of technological items as promo products. Along with technological products, there are plenty of other viable promo products to give a strong kick to your business. Some of them are as follows:
1.Mobile Phone Accessories
The use of mobile phone has witnessed an exponential growth in the previous years. According to a survey by Statista, the number of mobile phone users is going to reach 304 million by 2019. People make use of mobile phones in their daily lives. It is their go-to resource to do multiple tasks ranging from taking a selfie and listening to music to playing online games and storing data.
With all these functions in a mobile phone come the opportunities to promote your brand. From a selfie stick and earpiece to VR device and memory stick, you can offer plenty of peripherals to your customers with the logo and brand name engraved on each of these products.
Giving away desktop accessories is one way you can turn the desktop of your employees into an advertisement space of your company. The fancy desktop accessories like pens, speakers, headphones, journals, caddie, and sticky notes holder are some of the common items you can gift your employees to put on the space of their desktop and let more people know your brand.
The majority of the companies are incorporating these items in employee welcome kit to create that “wow” factor to the new employees as well as make them become part of the marketing activities of their companies.
Presenting a gift box can create an ultimate elation for your target audience. A gift box creates a sense of ecstasy to the people and adds a welcoming vibe to your brand image. In the past years, we seen an uptick in gift boxes as giveaways and this trend is likely to increase this year as well.
A gift box can include items like chocolates, smartphone accessories, perfume, t-shirt and a mug etc. With such valuable items wrapped in a fancy packing with custom patches of your brand, the people would definitely remember your business in the long run.
4.Apparels In New Fabrics and Colors
Apparels are one of the most common giveaways people get in a tradeshow or any other special event. But it’s 2019 and the rules of apparel industry is changing. Today, apparel manufacturers are playing around with new fabrics and colors to meet with changing taste of people in modern world.
If you intend to offer apparels like t-shirt, athleisure or outwear outfits, you should order them in new fabrics and colors. For example, you can gift a heather-made shirt in neutral colors or you can offer a tracksuit in neon colors. People love wearing apparels that are modern and trendy. With these products, you can create just that feeling in your target audience.
5.Any Promo Product That Suits a Specific Time of Year
Today, businesses focus more on products that can help them grab attention of their target audience in a timely manner. For example, a pair of sunshades and umbrella would be the apt promo products you can give your target audience during the summer weather.
And if it is Earth Day, you can give away eco-friendly promotional items like recycled tote bag or t-shirt made from organic cotton (with custom made patches of your brand printed on the chest). Giving promo products at the right time is the quickest way you can capture your leads and make them aware of your business.
6.Recyclable Coffee Cups
Coffee cups look chic in hands. Besides, people love to take sips of hot coffee after a tiring trade show or conference. And one more thing, recyclable coffee cups are biodegradable items which means they will decay organically once they are disposed.
Therefore, you can order recyclable coffee cups which you can serve to the attendees in a trade fair with hot coffee inside it and the logo flashing on the outer body. With every sip of the beverage, the attendees will be thinking “How cool is this company!” and inadvertently recalling the name of your brand.
7.Health-Related Promo Products
Good wellbeing and fitness is a universal matter of concern and everyone wants to engage with a brand that shows its support towards this crucial aspect of life.
Besides, it can be an important step towards building the right image of your brand and making it come across as a business that cares about people’s health. And when you help improve the health of your employees and clients, you contribute to their life in a meaningful way. In other words, it’s a win-win for both you and your target audience.
Promo products work best if you know the changing trends of the business. These are some of the best promo products that you can include in your promotional activities to let more people know about your business.