Embroidery is a form of art. Just like any other art, it is based on an idea that can hook the viewers. The ultimate goal of any art is to look aesthetic and appealing to the viewers. But more than the idea, it is the execution process that makes a difference to your ultimate design.
A good analogy here will be an artwork of a painter. Unless a painter uses the right proportion of colors and imageries on the canvas, he can’t create a sketch that really pops. Similarly, you can’t produce an eye-catching embroidery unless you use the right composition of elements in an artwork.
To achieve this goal, you need to have clarity about what works in a design and what not. But if you don’t have the understanding of a beautiful design, let us guide you with these do’s and don’ts that work in an embroidery.
·Keep It Simple
Nothing catches the eyes more than a simple design. Think of the most memorable brand identities and you will inadvertently think of the logos of Apple, McDonald’s and Shell. Why? Because they all have the cleanest logos that don’t have complicated design elements. This is why people love to decorate their apparels with logos and embroidered patches of these brands.
But it is always tempting to create intricate artwork. While a detailed artwork might look appealing on a paper or screen, it will not look the same once it is embroidered on a fabric. Remember that embroidery is no printing and it has its limitations.
Unlike an ink, a stitch creates a thicker layer of lines on an embroidery which can look entirely different from what you see on paper or screen. Therefore, you should keep a design as simple as possible to make it readable to the eyes.
·Use Simple Text
Too many text can result in a complicated embroidery that makes no sense to the viewers. Don’t use long slogan and one-liners as their meaning will get lost in rest of the design.
To make your text understandable, you should use short text or acronyms that convey a message in fewer words. Remember that the less the characters are in an embroidery, the higher will be the appeal of your embroidery.
·Use Proper Text Size and Spacing
The text size and spacing equally matters in a textual art of your embroidery. A text size can vary significantly depending on the text font and stitch type. For example, a comic imagery uses a text size of 10mm, while a monogram can use a text size up to 100mm.
Similarly, you need to use proper text size to make your text readable to the viewers. Wide spacing is not recommended in embroidery work since it can cause twisted letters. This is because a wide spacing creates room in a fabric to get puckered and wrinkled. To create a legible text that is visible on a fabric, you should keep minimum spacing between letters.
·Use Patterns in Big Fill Stitches
Large plain fill stitch doesn’t look attractive. To spice up big fill stitch, you can add eye-catching patterns. However, you should be careful with applying patterns and use the right spacing and length to improve its coverage and reduce the stitch count.
·Placement Should Be Appropriate
Placement can make or break an embroidery. Where you put the artwork on a fabric can make it look good or bad. However, the placement depends on the apparel and the type of artwork.
If you need to decorate a t-shirt with a logo, the right location is left side of the chest. If it is a large logo for a sports kit, then the front of chest is the right place. And if it is a badge for a jacket, the right location is the area between the shoulder blades.
·Don’t Create Large Embroidery Designs
Too large embroidery works don’t look good on a fabric. Creating big logos or slogans on a t-shirt or jacket will ruin the overall look of the apparels. To create an understated design, you should embroider a design in minimum size that is short enough to look beautiful and big enough to get noticed by people.
·Don’t Use Heavy Serif Fonts
You shouldn’t overdo a design with excessively stylized fonts as it will not convert into a readable text. Again, the stitches are the culprit here. Rather than complicating your design with stylized fonts, you should use basic fonts with serif.
The use of Sans Serif is a good choice since it is highly legible and look fantastic on embroidery work and custom embroidered patches. Instead of going over the top with your choice of fonts, use simplistic font which is readable on a fabric.
·Don’t Be Too Generalized
Keeping things too simple and minimal can affect the spirit of your artwork and you might make the viewers feel clueless about the meaning of your design.
To keep the essence of your design, it is important that you keep a balance between an understated design and an over-the-top design. Just keep the design simple enough to convey the gist of your design. That will be your success as an embroiderer.
·Don’t Use Too Many Random Colors
Color selection is vital in an embroidery work. Using too many different colors can complicate a design and kill its essence. To create an appealing artwork, you need to select contrasting colors like red and green or purple and yellow. Use a set of colors that strike a good contrast.
Let’s recap the whole thing…
- A simple design is a key for a great embroidery.
- A simple text is easy to read and pops well on an artwork.
- Text size and spacing are equally essential for a good embroidery and should be used in minimum size.
- Pattern fills add more visual aesthetic in an artwork.
- Place play an important role in an embroidery work.
- Too large designs are big “No” for embroidery.
- Heavy serif fonts are not legible on a fabric.
- Generalization can make a design look vague.
- Using too many random colors can kill a design.