In the fashion industry, brands like Gucci and Louis Vuitton use a wide variety of bold colors and designs for creating over-the-top designs. Fashion industry is filled with designers with glamorous and pompous attitude in coming up with designs. Yet there are a few designers who think that ‘less is more.’ In other words “A minimalist approaches to fashion.”
The origins of this minimalist fashion trend lie in art and architecture. Minimalism is a trend in the fashion world where as few garments and accessories as possible are combined to create an interesting outfit.
Since its invention in the 1960s, the concept of minimalism has never ceased to inspire those who seek the essence of proportion, clear line, perfect fall, pure form. The minimalism rejects the frills and the accessory to let speak the essential, and let speak the raw material in all its nobility. A garment is selected and skillfully complemented with subtle garments, usually only one accessory is chosen. The colors are simple, gray, blue, black and white are preferred. Eye-catching patterns and rare fabrics cannot be found in minimalist fashion. Typical of minimalism is the combination of masculine garments with a feminine silhouette.
There is a kind of magnetic attraction in these simple, single-color silhouettes that reveal the personality through structural choices, without accessorization.
Minimalism is more of a lifestyle than just a mere fashion trend.
The “less is more” phenomenon has inspired everything from advertising: think small” ad campaign of Volkswagen’s, to education, public speaking, and virtually every type of communication medium: Visual and otherwise.
How is minimalist fashion unique from traditional fashion styles? Read below to get inspiration!
1. Quality over Quantity
Joshua Millburn, one of the men behind propagating the minimalist lifestyle, has been pushing forward this narrative for years. According to him lots of something is never a good thing and it will never make you happy. For example, you can be a superstar with millions of fans dying for a single snap with you, yet you can feel lonely.
The main motto of minimalist fashion is quality over quantity. Of course this fundamentally attacks the aspect of sustainability. Many call for a rethinking and more conscious, in the best case, reduced usage of accessories. As a designer, this may mean careful and often reduced usage of hues, colors and various aspects of designs.
2. Simple Colors
When it comes to coming with minimalistic designs, top fashion designers chose the “Keep it simple” approach. This holds true for color combination as well. The newest trend in the townis the colorless trend.What do I mean by that? The colorless design trend refers to the simplistic use of basic colors.
Black and White, for example, have been heavily used in coats, formal shirts, sweaters, caps and accessories. Thanks to the neutral nature of these colors, the dynamic duos are frequently used in t-shirts, bags, sports shoes to elevate the look. Apart from the strong impact, these colors are safest to use for any sort of experimentation. For example, Grayscale variants of custom patches can be used with black and white backgrounds to give it a classy look. Other colors can be used to create the similar effect too.
3. Purist Style
A purist style of clothing saves time and nerves. And that affects, in the best case, all other areas of life. Many minimalists celebrate their entire everyday lives this way: It reflects on their fashion sense too. A minimalist lifestyle probably also has a minimalist sense of fashion, since a wardrobe that focuses on the basics in the morning will simplify. Basics are important, if not the essential keyword. After all, that’s what it’s all about in minimalistic clothing.
For example, the Japanese minimalist fashion designer Rei Kawakubo create an immaculate combination of purity with simplicity for the brand Comme des Garcons. In his designs, you will not find any wild patterns or eye-catching colors with just a little space for custom embroidered patches on t-shirts.
4. No-Logo Movement
The new generation, unlike the previous generation, refuses to be a walking advertisement for the big brands. They are allergic to showing logos covering their entire fashion style. Or at least it should have its dedicated place. That is, not in front of the t-shirt and definitely not covering the entire front face of the purse. This new “no-logo” movement forced brands to adjust their designs addressing the latest consumer concerns. Abercrombie and Fitch took the lead to set the example. They decided to ditch their logos off their clothes in the hope of regaining the lost sales. Designer Michael Kors was forced to modify its design as the popular media thought he was not “cool” anymore.
5. Deconstruction of the Stereotype
The latest minimalist trend saw a way of escaping gender stereotyping in fashion designs. The new minimalist clothes relentlessly reject the gender in showcasing the body as a structure to design clothes. The silhouettes are not longer based on male and female gender; rather it was based on idea, philosophy, and concept behind the design. In a way it thrashed the concept of sexiness and female objectification. The trailblazers of the minimalism movement were the Japanese designers who replaced the glitz and glamorous style of western dresses with simplistic substitutes.
For example, Rei Kawakubo’s Body Meets Dress-Dress Meets Body collection in spring and summer 1997 for Comme des Garçons was a symbolic expression of breaking extreme feministic stereotypes in fashion. In this collection, Kawakubo experimented by placing pads on the abdomen, the hips, and the back as well as the shoulder region.
The Body Meets Dress, Dress Meets Body collection completely changed the way silhouettes were designed. Kawakubo was famous for her desire to push the boundaries of female designs and challenge modern perceptions of femininity, often sexualized in subtle ways.
For many minimalist fashion may come across as ‘dull’ or ‘boring’, but these latest-luxury fashion brands are showing that simplicity can just be as glamorous. A minimalist approach to fashion is rising above generations, cultures and fashion trends for years to come.