In the dynamic environment shaped by the pandemic, the 2022 Top 40 suppliers demonstrated notable adaptability, in stark contrast to their more stable distributor counterparts. This year, a significant rebound was evident among many of these top suppliers, with a majority achieving double-digit growth. Additionally, several suppliers experienced lingering effects from a previous surge in personal protective equipment (PPE) demand. Although the rankings for distributors showed minimal changes, the landscape for suppliers was marked by more pronounced fluctuations, including several shifts in rankings and the introduction of four new entrants. Despite these shifts, the overarching narrative persists: the leading companies, especially those in the apparel sector, continue to expand, increasingly centralizing distributor expenditures within a few dominant enterprises. Some trends remain consistent, underscoring the resilient nature of the industry’s giants.
| COMPANY | 2021 SALES (MILLIONS) | 2020 SALES (MILLIONS) | DIFFERENCE | RANKING CHANGE | 2019 SALES (MILLIONS) | |
| 1 | SanMar | $2,880.00 | $2,300.00 | 25.20% | same | $2,400.00 |
| 2 | Alphabroder | $1,700.00 | $1,530.00 | 11.10% | same | $1,700.00 |
| 3 | S&S Activewear | $1,510.00 | $1,400.00 | 7.90% | same | $1,300.00 |
| 4 | Polyconcept North America – PCNA | $696.40 | $512.30 | 35.90% | same | $818.20 |
| 5 | Hit Promotional | $433.80 | $442.60 | -2.00% | same | $495.70 |
| 6 | Koozie Group | $300.00 | $255.00 | 17.60% | 1 | $310.00 |
| 7 | Next Level Apparel | $275.00 | $199.80 | 37.60% | 1 | $228.30 |
| 8 | HPG | $172.70 | $169.80 | 1.70% | 2 | $205.70 |
| 9 | Staton Corporate & Casual | $136.60 | $123.70 | 10.40% | 2 | $170.40 |
| 10 | Gemline | $127.50 | $115.50 | 10.40% | 2 | $105.00 |
| 11 | Sportsman Cap & Bag | $121.20 | $113.00 | 7.30% | 2 | $84.00 |
| 12 | Sun Coast Merchandise Corporation/Sunscope | $109.40 | $185.50 | -41.00% | 3 | $94.90 |
| 13 | SnugZ USA | $105.00 | $52.10 | 101.50% | 14 | $57.50 |
| 14 | The Magnet Group | $95.10 | $89.30 | 6.50% | 1 | $121.40 |
| 15 | Logomark | $92.30 | $81.80 | 12.80% | 1 | $98.50 |
| 16 | Innovation Line | $85.00 | $66.00 | 28.80% | 4 | $61.80 |
| 17 | 3M/Promotional Markets | $82.40 | $70.70 | 16.50% | 1 | $88.40 |
| 18 | NC Custom | $73.00 | $69.90 | 4.40% | 1 | $60.50 |
| 19 | Showdown Displays | $71.40 | $55.10 | 29.60% | 4 | $87.80 |
| 20 | Edwards Garment | $70.30 | $54.80 | 28.30% | 4 | $71.70 |
| 21 | WORLD EMBLEM | $65.00 | $50.00 | 30.00% | 8 | $45.00 |
| 22 | Ariel Premium Supply | $61.80 | $62.90 | -1.70% | 1 | $71.30 |
| 23 | ADG Promo Products | $59.20 | $56.00 | 5.70% | 1 | $52.30 |
| 24 | Blue Generation | $59.00 | $54.00 | 9.30% | 1 | $61.00 |
| 25 | Garyline | $57.70 | $43.50 | 32.60% | 8 | $53.80 |
| 26 | Stouse | $55.10 | $53.80 | 2.40% | same | $61.20 |
| 27 | Cutter & Buck | $51.50 | $46.00 | 12.00% | 3 | $79.00 |
| 28 | Outdoor Cap | $51.20 | $43.10 | 18.80% | NR | $57.10 |
| 29 | Evans Manufacturing | $49.50 | $35.50 | 39.40% | 10 | $53.00 |
| 30 | Stormtech Performance Apparel | $49.40 | $43.60 | 13.30% | 2 | $47.20 |
| 31 | Cap America | $48.70 | $38.20 | 27.50% | 7 | $44.00 |
| 32 | Bag Makers | -*0 | $42.40 | 13.70% | 2 | $57.10 |
| 33 | Starline | $48.00 | $29.50 | 62.70% | NR | $34.00 |
| 34 | Delta Apparel | $46.70 | $40.80 | 14.50% | 1 | $46.20 |
| 35 | Gill Studios | $46.00 | $50.30 | -8.50% | 7 | $54.30 |
| 36 | Vantage Apparel | $45.40 | $39.00 | 16.40% | 1 | $52.20 |
| 37 | Greater Pacific Industries | $45.20 | $68.40 | -33.90% | NR | $32.00 |
| 38 | Charles River Apparel | $42.00 | $34.10 | 23.20% | 2 | $45.00 |
| 39 | Tekweld | $40.00 | $45.00 | -11.10% | 8 | $41.00 |
| 40 | HIRSCH GIFT | $38.30 | $23.60 | 62.30% | NR | $22.00 |
Note: All revenues represent North American promo sales.
E: Estimate;
EG: Estimate W/Guidance;
NR: Not Ranked (new to list)
For more details, visit the article here: Top 40 Suppliers 2022.
